The technology has been advancing every year and new products and ideas are entering the market. Much that had not been considered to be possible has become a reality today. The expectations of buyers are redefined and thus the marketing trends of B2B technology companies have been changing as well. Thus the software, products, and services can reach buyers with cutting-edge marketing trends. The latest trends should be followed to keep up with the increase in the demand generation and lead conversion.
To increase the opportunities for sales, some of the following techniques could be used by the B2B companies.
Gamification of the product
One of the most important techniques could probably be the gamification of the software or the product. Changing the static content on the website and offering an interactive gamification could be one of the best solutions ever. The lead generation can be increased dramatically. High-traffic pages with low conversion rates could be upgraded to offer an interactive display of the service. It should also be paired with some sort of lead capturing tool.
Tools to enable sales
The traditional sales pipelines are not very effective and it is more so for the B2B companies. These companies would also be facing longer sales cycles. The buyers generally expect more relevant content and there should be helpful touch points that would come consistently and at the right time. The companies should also be investing in the sales enablement tools like automating email touch points and scoring quality leads to prioritize them.
Redefining the value proposition
The value propositions should be defined by value and not the features. Statements that would allow buyers to understand the importance of the product with respect to the data or the commodity would be more suitable than those which specify the features. The chance of the message resonating would be increased by repositioning the value proposition for the values. The value should be directly influenced by the goals and the challenges.
Publishings made on the third party industrial publications
Getting some wonderful content specific to the industry could be the way to go. Hiring freelancers could help to get outside the box with content strategy. Articles can be pitched to publishers in the tech world.
Multi-channel marketing can be an investment
There are lots of tools that are available these days that are getting very connected. The analytics for traffic generation can be used and utilized to enhance the prospect’s buying journey. There are lots of tools available today and digital strategy agency could help to master multi-channel marketing. The techniques would surely lead to increasing lead generation.
The inbound sales and content sharing can help as well
The B2b technology companies should be sharing the marketing content with the sales team and pad the traditional sales process. There should be a proper collaboration with the sales representatives and would be helpful during the sales processes and the company should be kept on top of the mind between the meetings and demonstrations.
These marketing opportunities should not be let to go waste by the B2B technology companies.